we do everything ourselves – even t-shirts
everybody can go online, upload a logo and then get shirts in the mail. but where is the fun in that?
accidentally burning a shirt with a quartz radiator to dry the plastisol color – that’s something you remember.
just find a friend like Torben (II), prepare, print, slide, dry and wear em proudly. ok, it’s a little harder than that but totally worth it!
why did we build HassleOFF?
to keep it short: HassleOFF was inspired by need (instead of greed).
it was one of those times…planning a ‘poker after work’ session with just
8 people sounds fairly easy. sending one email before lunch led to 80 mails
just after the lunch break. re: -> re:re -> re:re:re… no, it wasn’t a 4 hour lunch break!
anyways, people tend to get off topic, even when it’s simply about who has time and
who will take care of beer and so on. that was the first inspiration and one thing was
crystal clear: there must be a better way.
our first steps of building the product
step I – call your friends and ask if they have room for you in their office
step II – move stuff around
step III – make a plan (it changed a lot, but at least we tried)
step IV – build the product
our outfits feature and the question: what do women want?
the outfits feature was inspired by tom seeing five girls at the streetwater 420 festival in atlanta, georgia.
the most amazing part was these girls were wearing 5 different colored jeans and and different colored tops, yet no color was used twice.
as a fashion enthusiast (he is not!) he thought: ok, there must be a better way and so he invited a couple of female friends to find out what they
need in a functionality like outfits. see what our steps were:
step I – top, pants and shoes were single elements (some even wanted hair!)
step II – same elements but with commenting function
step III – same elements but with more girls on one screen
step IV – final product – women, get out your cameras and make selfies
from pen to printer
here is just a little insight on how we started with a pen and at a
later stage we had a real structure that needed to be printed.
finding your logo – a.k.a. pain in the ass
we had the name, still very proud of it by the way, but finding a logo to match that awesome name…
of course it was supposed to combine everything we offer – things like saving time, efficiency, bringing people together,
no messaging needed and many more. long story short, we failed with that approach even though we tried a lot (click on IV).
what do you in that moment? well, we just made it cool then. the HassleOFF logo represents a friend you can turn to when you need help planning an event.
I – there was only that pink pen lying around
II – then we found a black and a green one
III – first tries to work with
IV – click on this to see a little more
V – hello HassleOFF
welcome to bug world
this is just for you to see that there is a lot of bugs you need to kill until your product is actually working.
besides the bad design (we still don’t have a designer by the way), here are just a couple of bugs for you to see
I – iOS calendar not really where it should be
II – customizing the invitation screen is just a bitch
III – layer problems (behind the orange you can see stuff which shouldn’t be there
IV – visible drop zones without moving your face? wtf!
V – another layer problem while showing event details
coming up are several design steps on how we got to the current product. it’s not always pretty,
but you are here and that means you deserve to see the truth and nothing but that.
- launch screen -
I – the very very first one
II – we can’t really describe this one
III – the screen before our big re-design
IV – there we go, nice and orange
- main menu -
this was fun. everything was based on functionality and not on user experience. so take a look yourself
I – custom events were considered different from classics events
II – a little bit more from the edgy style
III – first steps towards accepting that we need something else
IV – current version with a lot more icons
- event overview screen -
when it comes to functionality our event overview has changed the least. but still, the final product looks a lot different from what we started with.
I – this is what happens if you don’t consider that a smartphone screen needs bigger elements
II – screen with two options and peoples’ faces are square-shaped
III – same story like II just a little darker
IV – current version